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Business horizons
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Exploring the rise of fandom in contemporary consumer culture
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How to inspire value-laden collaborative consumer-generated content
Muñiz Jr., Albert M.
;
Schau, Hope Jensen
- In:
Business horizons
54
(
2011
)
3
,
pp. 209-217
Persistent link: https://www.econbiz.de/10009126411
Saved in:
2
How to inspire value-laden collaborative consumer-generated content
Muñiz, Albert M.
;
Schau, Hope Jensen
- In:
Business horizons
54
(
2011
)
3
,
pp. 209-218
Persistent link: https://www.econbiz.de/10008931545
Saved in:
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