Fuzzy marketing considers the degree to which a customer belongs to specific segments and subsequently allows them to be targeted with messages that engage them emotionally. To better understand the application and importance of fuzzy logic in marketing strategy, we developed a systematic...

The rising commitment to entrepreneurial learning, both in academic and industry settings, has prompted the development of new mechanisms and methodologies. In recent years, the literature on entrepreneurship has progressively focused on the problem-based learning (PBL) methodology, particularly...