Narrow search
Showing 1 - 10 of 18
Cover Image
Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H. - In: Journal of marketing for higher education 25 (2015) 2, pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
Cover Image
Perceived service quality-loyalty path : a PAKSERV based investigation of international students enrolled in business schools in Thailand
Kashif, Muhammad; Pimpa Cheewakrakokbit - In: Journal of marketing for higher education 28 (2018) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10011886223
Cover Image
Factors influencing student satisfaction in universities in the Gulf region : does gender of students matter?
Parahoo, Sanjai K.; Harvey, Heather L.; Tamim, Rana M. - In: Journal of marketing for higher education 23 (2013) 2, pp. 135-154
Persistent link: https://www.econbiz.de/10010232463
Cover Image
Revisiting perceived service quality in higher education : uncovering service quality dimensions for postgraduate students
El Alfy, Shahira; Abukari, Abdulai - In: Journal of marketing for higher education 30 (2020) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012259248
Cover Image
Student satisfaction in higher education : a meta-analytic study
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10011706592
Cover Image
How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
Herold, Kristiina; Sipilä, Jenni; Tarkiainen, Anssi; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 59-76
Persistent link: https://www.econbiz.de/10011706611
Cover Image
Undergraduate choice of major and major satisfaction : an expanded role for personality measures
Pritchard, Andrew; Fudge, Julie; Crawford, Elizabeth Crisp - In: Journal of marketing for higher education 28 (2018) 2, pp. 155-174
Persistent link: https://www.econbiz.de/10011944552
Cover Image
Understanding the importance of eWOM on Higher Education Institutions' brand equity
Carvalho, Liliana; Brandão, Amélia Maria Pinto da Cunha; … - In: Journal of marketing for higher education 31 (2021) 2, pp. 261-279
Persistent link: https://www.econbiz.de/10012695062
Cover Image
Moderating effect of perceived trust on service quality : student satisfaction relationship : evidence from Indian higher management education institutions
Sonali Singh; Jasial, Sumeet Singh - In: Journal of marketing for higher education 31 (2021) 2, pp. 280-304
Persistent link: https://www.econbiz.de/10012695063
Cover Image
Impacts of perceived country image, institution image and self-image on students' intention to study abroad : a study in Hanoi, Vietnam
Bình Nghiêm-Phú; Thành Hưng Nguyễn - In: Journal of marketing for higher education 30 (2020) 1, pp. 26-44
Persistent link: https://www.econbiz.de/10012258490