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Industrial marketing management : the international journal for industrial and high-tech firms
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Multiple channel strategies in the European PC industry
Gabrielsson, Mika
;
Kirpalani, V. H. Manek
;
Luostarinen, …
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2001
Persistent link: https://www.econbiz.de/10001598486
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Globalization and marketing strategies of born globals in SMOPECs
Luostarinen, Reijo
;
Gabrielsson, Mika
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2004
Persistent link: https://www.econbiz.de/10002091708
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Multiple sales channel strategies in export marketing of high tech SMEs
Al-Obaidi, Zuhair
;
Gabrielsson, Mika
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2002
Persistent link: https://www.econbiz.de/10001683918
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