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~isPartOf:"Cahiers africains d'administration publique : revue semestrielle"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of product & brand management"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
699
Brand management
334
Markenführung
334
Brand image
277
Markenimage
277
Brand
191
Markenartikel
188
Beziehungsmarketing
128
Relationship marketing
128
Social Web
87
Social web
87
Internet marketing
67
Online-Marketing
67
Emotion
50
Marketing management
48
Marketingmanagement
47
Advertising effects
42
Werbewirkung
42
Luxury goods
41
Luxusgüter
41
Brand loyalty
36
Preismanagement
36
Pricing strategy
36
Viral marketing
36
Virales Marketing
36
Personality psychology
35
Persönlichkeitspsychologie
35
Großbritannien
29
United Kingdom
29
Markentreue
28
Corporate Social Responsibility
26
Corporate social responsibility
26
USA
26
Confidence
25
Customer integration
25
Kundenintegration
25
United States
25
Vertrauen
25
Online retailing
24
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Conference paper
7
Konferenzbeitrag
7
Case study
2
Fallstudie
2
Aufsatzsammlung
1
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1
Übersichtsarbeit
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Guzman, Francisco
9
Michaelidou, Nina
7
Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Veer, Ekant
5
Veloutsou, Cleopatra
5
Carlson, Jamie
4
Fetscherin, Marc
4
Harris, Lloyd C.
4
Krystallis, Athanasios
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Christodoulides, George
3
Coker, Kesha K.
3
Cova, Bernard
3
Dennis, Charles
3
Dessart, Laurence
3
Devlin, James F.
3
Hamilton, Kathy
3
Hegner, Sabrina
3
Hollebeek, Linda D.
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Johnson, Lester W.
3
Kang, Jiyun
3
Lowe, Ben
3
Maclaran, Pauline
3
Maxwell, Sarah
3
Moraes, Caroline
3
Morgan-Thomas, Anna
3
Paswan, Audhesh K.
3
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Cahiers africains d'administration publique : revue semestrielle
Journal of marketing management : MM
The journal of product & brand management
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
700
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1
Understanding the town centre customer experience (TCCE)
Stocchi, Lara
;
Hart, Cathy
;
Haji, Iftakar
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
Saved in:
2
Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos
;
Arp, Sabrina
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
Saved in:
3
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
4
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
5
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
6
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
7
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
8
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
9
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
10
Experiential liminoid consumption : the case of nightclubbing
Taheri, Babak
;
Gori, Keith
;
O'Gorman, Kevin
;
Hogg, Gillian
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 19-43
Persistent link: https://www.econbiz.de/10011438579
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