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Engaging customer cocreation in new product development through foreign subsidiaries : influences of multinational corporations' global integration and local adaptation mechanisms
Leung, Fine F.; Tse, Caleb H.; Yim, Chi-kin - In: Journal of international marketing 28 (2020) 2, pp. 59-80
Persistent link: https://www.econbiz.de/10012231120
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New product development in an omnichannel world
Gallino, Santiago; Rooderkerk, Robert - In: California management review 63 (2020) 1, pp. 81-98
Persistent link: https://www.econbiz.de/10012309223
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Dual business relationships, opportunity knowledge, and new product development : a study on returnee young ventures
Bai, Wensong; Johanson, Martin; Martín Martín, Oscar - In: Journal of international marketing 27 (2019) 3, pp. 26-42
Persistent link: https://www.econbiz.de/10012106858
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How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min; Jin, Jason Lu; Zhou, Kevin Zheng - In: Journal of international marketing 26 (2018) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
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Regaining R&D leadership : the role of design thinking and creative forbearance
Appleyard, Melissa M.; Enders, Albrecht H.; Velazquez, Herb - In: California management review 62 (2020) 2, pp. 12-29
Persistent link: https://www.econbiz.de/10012214564
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Why do experts solve complex problems using open innovation? : evidence from the U.S. pharmaceutical industry
Lee, Yeolan; Fong, Eric; Barney, Jay B.; Hawk, Ashton - In: California management review 62 (2019) 1, pp. 144-166
Persistent link: https://www.econbiz.de/10012175608
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Orchestrating human-machine designer ensembles during product innovation
Recker, Jan; Briel, Frederik von; Yu, Yŏng-jin; … - In: California management review 65 (2023) 3, pp. 27-47
Persistent link: https://www.econbiz.de/10014325205