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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
7
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Cambridge handbooks in psychology
European journal of marketing : EJM
Marketing theory
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
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6
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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1
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
2
The Cambridge handbook of
psychology
and economic behaviour
Lewis, Alan
(
ed.
)
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003688820
Saved in:
3
Psychoanalyzing kleptomania
Fullerton, Ronald A.
- In:
Marketing theory
7
(
2007
)
4
,
pp. 335-352
Persistent link: https://www.econbiz.de/10003628298
Saved in:
4
The Cambridge handbook of consumer
psychology
Norton, Michael I.
(
ed.
);
Rucker, Derek D.
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10013546967
Saved in:
5
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
6
Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan
;
Gordon, Ross
;
Jayasinghe, Laknath
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
Saved in:
7
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
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