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Does service sector growth influence tax revenue in Tanzania?
Mapunda, Magreth; Kira, Alex Reuben; Ngomuo, Sarah - In: Cogent business & management 10 (2023) 3, pp. 1-18
The study of the influence of service sector expansion on tax revenue is critical, but it has received little attention …. The majority of the studies focused on how the service sector affects economic growth. This study aims to investigate how … Tanzania's expanding service sector affects tax revenue. This study used autoregressive distributed lag (ARDL) bounds testing …
Persistent link: https://www.econbiz.de/10014506337
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How brand personality, brand identification and service quality influence service brand equity
Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12
variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that … related with identification and personality on brand equity for brands in the service industry. In this vein, brand managers …
Persistent link: https://www.econbiz.de/10012036305
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Fall and redemption : monitoring and engaging in social media conversations during a crisis
Canhoto, Ana Isabel Domingos; Vom Lehn, Dirk; Kerrigan, … - In: Cogent business & management 2 (2015), pp. 1-16
Social media content can spread quickly, particularly that generated by users themselves. This is a problem for businesses as user-generated content (UGC) often portrays brands negatively and, when mishandled, may turn into a crisis. This paper presents a framework for crisis management that...
Persistent link: https://www.econbiz.de/10012036517
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CEM : increasing productivity through the management and monitoring of experiences provided to customers
Arineli, Adriana; Quintella, Heitor Luiz Murat Meirelles de - In: Cogent business & management 2 (2015), pp. 1-11
Dealing with intangible and so subtle experience is unusual and a huge challenge for management that is not used to measure what has no numbers, but maybe they need to see beyond the obvious and accessible statistics. Recently, several studies point to the importance of customer experience...
Persistent link: https://www.econbiz.de/10012036666
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Learning experiences for the transition to professional work
Wood, Leigh N.; Psaros, Jim; French, Erica; Lai, … - In: Cogent business & management 2 (2015), pp. 1-16
A better educated workforce contributes to a more informed and tolerant society with higher economic output, and this is also associated with higher levels of personal health, interpersonal trust and civic and social engagement. Against this backdrop, the role of universities has expanded, as...
Persistent link: https://www.econbiz.de/10012036668
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Customer willingness to participate in value co-creation : the moderating effect of social ties (empirical study of automobile customers in Ghana)
Opata, Christian Narh; Xiao, Wen; Nusenu, Angela Abena; … - In: Cogent business & management 6 (2019), pp. 1-14
Value co-creation as a social process involves the interactions and dialogues between stakeholders. As such, the social ties that stakeholders develop have the propensity to influence their level of interaction in a co-creation activity. In this study, we examine the effect of social ties on...
Persistent link: https://www.econbiz.de/10012112905
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Word of mouth communication : a mediator of relationship marketing and customer loyalty
Ngoma, Muhammed; Ntale, Peter Dithan - In: Cogent business & management 6 (2019), pp. 1-20
A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile...
Persistent link: https://www.econbiz.de/10012113791
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Towards a holistic view of customer value creation in Lean : a design science approach
Gülyaz, Erdoğan; Veen, Jack A. van der; Venugopal, Venu; … - In: Cogent business & management 6 (2019), pp. 1-30
-stage evaluations. Supporting Service-Dominant Logic and Lean Consumption views, the CVM instrument can be considered as a novel …
Persistent link: https://www.econbiz.de/10012113906
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Do corporate social responsibility activities enhance customer satisfaction and customer loyalty? : evidence from the Saudi banking sector
Al-Ghamdi, Shumookh Abdul Aziz; Badawi, Nada Saleh - In: Cogent business & management 6 (2019), pp. 1-19
This study examines the influence of corporate social responsibility activities on customer satisfaction and loyalty in the Saudi banking sector. The quantitative method was adopted by conducting a web-based survey via e-mail and social media platforms. A convenience sample of 624 banking...
Persistent link: https://www.econbiz.de/10012115986
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The impact of social media on consumer-brand loyalty : a mediating role of online based-brand community
Jibril, Abdul Bashiru; Kwarteng, Michael Adu; … - In: Cogent business & management 6 (2019), pp. 1-19
This paper aims at examining the mediating role of online based-brand community (OBBC) through social media platforms (SMP) given the interplay of consumers’ purchasing attitude in a virtual space. To do this, an online survey was used to gauge the views of online consumers so as to establish...
Persistent link: https://www.econbiz.de/10012116718