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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 5-45). 1999
Persistent link: https://www.econbiz.de/10001444653
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Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 1999
Persistent link: https://www.econbiz.de/10001444664
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Developing business solutions from conjoint analysis
Simmons, Sid; Esser, Mark - In: Conjoint measurement : methods and applications, (pp. 67-96). 1999
Persistent link: https://www.econbiz.de/10001444666
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Market simulation using a probabilistic ideal vector model for conjoint data
Baier, Daniel; Gaul, Wolfgang - In: Conjoint measurement : methods and applications, (pp. 97-120). 1999
Persistent link: https://www.econbiz.de/10001444668
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A comparison of conjoint measurement with self-explicated approaches
Sattler, Henrik; Hensel-Börner, Susanne - In: Conjoint measurement : methods and applications, (pp. 121-133). 1999
Persistent link: https://www.econbiz.de/10001444673
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New product development in the software industry: the role of conjoint analysis
Marzocchi, Gian Luca; Brasini, Sergio; Rimessi, Marcello - In: Conjoint measurement : methods and applications, (pp. 135-160). 1999
Persistent link: https://www.econbiz.de/10001444686
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Non-geometric Plackett-Burman designs in conjoint analysis
Blomkvist, Ola; Ekdahl, Fredrik; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 161-181). 1999
Persistent link: https://www.econbiz.de/10001444692
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On the influence of the evaluation methods in conjoint design - some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 183-208). 1999
Persistent link: https://www.econbiz.de/10001444700
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The value of extent-of-preference information in choice-based conjoint analysis
Elrod, Terry; Chrzan, Keith - In: Conjoint measurement : methods and applications, (pp. 208-223). 1999
Persistent link: https://www.econbiz.de/10001444703
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A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner; Ozer, Muammer - In: Conjoint measurement : methods and applications, (pp. 225-251). 1999
Persistent link: https://www.econbiz.de/10001444709