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Minimizing Market Risks Through Customer Integration in New Product Development: Learning from Bad Practice
Enkel, Ellen; Perez-Freije, Javier; Gassmann, Oliver - In: Creativity and innovation management 14 (2005) 4, pp. 425-437
Persistent link: https://www.econbiz.de/10007226671
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Organizing Pharmaceutical Innovation: From Science-based Knowledge Creators to Drug-oriented Knowledge Brokers
Gassmann, Oliver; Reepmeyer, Gerrit - In: Creativity and innovation management 14 (2005) 3, pp. 233-245
Persistent link: https://www.econbiz.de/10007227266
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Opening up the Solution Space: The Role of Analogical Thinking for Breakthrough Product Innovation
Gassmann, Oliver; Zeschky, Marco - In: Creativity and innovation management 17 (2008) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10008045560
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Insourcing Creativity with Listening Posts in Decentralized Firms
Gassmann, Oliver; Gaso, Berislav - In: Creativity and innovation management 13 (2004) 1, pp. 3-14
Persistent link: https://www.econbiz.de/10007229929
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ARTICLES - Multicultural Teams: Increasing Creativity and Innovation by Diversity
Gassmann, Oliver - In: Creativity and innovation management 10 (2001) 2, pp. 88-95
Persistent link: https://www.econbiz.de/10007237191
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Towards Systematic Business Model Innovation: Lessons from Product Innovation Management
Bucherer, Eva; Eisert, Uli; Gassmann, Oliver - In: Creativity and innovation management 21 (2012) 2, pp. 183-199
Persistent link: https://www.econbiz.de/10009972063
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Integrating Customers in Product Innovation: Lessons from Industrial Development Contractors and In-House Contractors in Rapidly Changing Customer Markets
Sandmeier, Patricia; Morrison, PamelaD.; Gassmann, Oliver - In: Creativity and innovation management 19 (2010) 2, pp. 89-107
Persistent link: https://www.econbiz.de/10008412443
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Integrating customers in product innovation : lessons from industrial development contractors and in-house contractors in rapidly changing customer markets
Sandmeier, Patricia; Morrison, Pamela D.; Gassmann, Oliver - In: Creativity and innovation management 19 (2010) 2, pp. 89-106
Persistent link: https://www.econbiz.de/10003986710
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Lessons from ideation : where does user involvement lead us?
Schweitzer, Fiona; Gassmann, Oliver; Rau, Christiane - In: Creativity and innovation management 23 (2014) 2, pp. 155-167
Persistent link: https://www.econbiz.de/10010387267
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Towards systematic business model innovation : lessons from product innovation management
Bucherer, Eva; Eisert, Uli; Gassmann, Oliver - In: Creativity and innovation management 21 (2012) 2, pp. 183-198
Persistent link: https://www.econbiz.de/10009567853