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SUPPORT - Breaking from Tradition: Market Research, Consumer Needs, and Design Futures - Market research is an integral part of new product development. Quantitative information helps the designer understand the market's size and segmentation. Qualitative information gives dues to consumer wants and needs. But there is a third area to be studied, and it centers around what consumers will want in ...

Cooper, Rachel; Evans, Martyn - In: Design management review 17 (2006) 1, pp. 68-74

Persistent link: https://www.econbiz.de/10007144960

STRATEGY - Design Thinking and Design Management: A Research and Practice Perspective - The role of design is clearly broader and more comprehensive than the part it plays in traditional product development. Design thinking is beginning to be considered a means of improving corporate strategy and, indeed, of transforming a business. But what does it really mean to think like a designer?

Cooper, Rachel; Junginger, Sabine; Lockwood, Thomas - In: Design management review 20 (2009) 2, pp. 46-55

Persistent link: https://www.econbiz.de/10008329367

Managing Corporate Social Responsibility Through Design

Koo, Yoori; Cooper, Rachel - In: Design management review 22 (2011) 1, pp. 68-80

Persistent link: https://www.econbiz.de/10008846294

KEYNOTE - Ethics and Altruism: What Constitutes Socially Responsible Design? The idea of corporate social responsibility (CSR) has been around for half a century now, spurred on by the civil rights movements of the 1960s and, more recently, concerns around environmental issues. As businesses set their own CSR agendas, design cannot help but become an essential ingredient.

Cooper, Rachel - In: Design management review 16 (2005) 3, pp. 10-18

Persistent link: https://www.econbiz.de/10007147769

SUPPORT - Perspectives on designing design managers - What distinguishes design managers from designers? What qualities are desirable in a design manager? What kind of background makes an ideal design manager? Six experts from the corporate, academic, and consulting worlds weigh in with their opinions.

Green, Lee D.; Smith, Jeff; Bryant, Gary; Cooper, Rachel; … - In: Design management review 15 (2004) 2, pp. 74-79

Persistent link: https://www.econbiz.de/10007153220

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