) Marketing – Examination of Multi-Cultural Perspectives: An Abstract -- Chapter 8. Cross-Cultural Examination of Arts Sector … Innovative, and I Know How Explain My Bad Behavior: An Abstract -- Chapter 44. Implications of Consumer Animosity for Marketing … Strategy: An Abstract -- Chapter 45. An Abstract: When and How Do Chief Marketing Officers Drive Firm Performance? CMO …

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in … Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy …

This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in … Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science … including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others …

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in … Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others …

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in … Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others …

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina … under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority … marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on …

-- International Services -- Financial Services -- Services Marketing Strategies and Techniques -- Travel and Hospitality -- Health …This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the … Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides …

2.1: Marketing Strategy and Performance -- Session 3.1: Consumer Behavior across Cultures (I) -- Session 3.2: Business …-to-Business Marketing across Cultures -- Session 4.1: Cross-Cultural Research Methodology -- Session 4.2: Marketing of Services across … Cultures -- Session 4.3: Business-to-Business Marketing across Cultures -- Session 5.1: Product Management across Cultures …