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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
Saved in:
2
Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed
;
Coviello, Nicole
;
Ranaweera, Chatura
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
Saved in:
3
Leveraging internal resources and external business networks for new product success : a dynamic capabilities perspective
Zhang, Junfeng
;
Wu, Wei-ping
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 170-181
Persistent link: https://www.econbiz.de/10011704345
Saved in:
4
Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling
;
Peng, Norman
;
Hung, Huang-Peng
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
Saved in:
5
Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors
Woisetschläger, David
;
Hanning, Debra
;
Backhaus, Christof
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011447498
Saved in:
6
Projective customer competence : projecting future customer needs that drive
innovation
performance
Stanko, Michael A.
;
Bonner, Joseph M.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
Saved in:
7
Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
Saved in:
8
Divergent thinking and market visioning competence : an early front-end radical
innovation
success typology
Reid, Susan E.
;
DeBrentani, Ulrike
;
Kleinschmidt, Elko J.
- In:
Industrial marketing management : the international …
43
(
2014
)
8
,
pp. 1351-1361
Persistent link: https://www.econbiz.de/10010473311
Saved in:
9
The effect of radical
innovation
in/congruence on new product performance
Baker, William E.
;
Sinkula, James M.
;
Grinstein, Amir
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
8
,
pp. 1314-1323
Persistent link: https://www.econbiz.de/10010473330
Saved in:
10
How inter-firm cooperation and conflicts in industrial clusters influence new product development performance? : the role of firm
innovation
capability
Xu, Rui
;
Wu, Jianlin
;
Gu, Jibao
;
Raza-Ullah, Tatbeeq
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 229-241
Persistent link: https://www.econbiz.de/10014369267
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