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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln"
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Discussion paper / Centre for Economic Policy Research
Journal of promotion management : JPM
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
The journal of media economics
29
Working paper / National Bureau of Economic Research, Inc.
13
Journal of sports economics
12
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
NBER working paper series
11
SpringerLink / Bücher
10
Working Papers / eSocialSciences
10
IMF Working Papers
9
MPRA Paper
9
IZA Discussion Papers
8
Kom / Kommission der Europäischen Gemeinschaften
8
Prometheus : critical studies in innovation
8
Working paper series
8
BLM-Schriftenreihe
7
CEPAL review
7
CEPR Discussion Papers
7
CESifo working papers
7
JMM : the international journal on media management
7
NBER Working Paper
7
CESifo Working Paper
6
Europäische Hochschulschriften / 40
6
Europäische Hochschulschriften / 5
6
Information economics and policy : IEP
6
International journal of sport finance
6
Journal of marketing communications
6
Journal of media business studies
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
6
Prometheus
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
Contribuciones a las Ciencias Sociales
5
Esomar congress
5
Journal of cultural economics
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
P / the Rand Corporation
5
Reports and papers on mass communication
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Schriftenreihe der Landesmedienanstalten
5
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ECONIS (ZBW)
35
USB Cologne (EcoSocSci)
11
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Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
Perspektiven des Fernsehangebots in Deutschland
Hansmeyer, Karl-Heinrich
-
1994
Persistent link: https://www.econbiz.de/10000904406
Saved in:
3
Realisationschancen für lokales
Fernsehen
am Beispiel einer Wirtschaftlichkeitsberechnung für ausgewählte Gebiete Nordrhein-Westfalens
Holthaus, Michael
-
1995
Persistent link: https://www.econbiz.de/10000941972
Saved in:
4
Zielsetzungen privater Fernsehanbieter
Groth, Ralf
-
1996
Persistent link: https://www.econbiz.de/10000941979
Saved in:
5
Künftige Vertriebswege für multimediale Inhalte im ON-LINE-Zeitalter
Danilenko, Leo
-
1997
Persistent link: https://www.econbiz.de/10000972842
Saved in:
6
Erfolgsindikatoren für Fernsehprogrammangebote zur Erreichung jugendlicher Zielgruppen : der Einsatz der qualitativen Medienforschung zur Optimierung der Programmplanung
Bergmann, Thomas
-
1997
Persistent link: https://www.econbiz.de/10000627936
Saved in:
7
Contextual priming effects of
television
programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
8
Kostenstrukturen des Connected TV
Heil, Bertold
-
2014
Persistent link: https://www.econbiz.de/10011349163
Saved in:
9
"Connected TV" : Chance oder Hemmnis für den öffentlich-rechtlichen Rundfunk
Michel, Eva-Maria
-
2013
Persistent link: https://www.econbiz.de/10011349166
Saved in:
10
Connected TV und Big Data : innovative Dienste für Nutzer und Medienschaffende
Schoder, Detlef
-
2014
Persistent link: https://www.econbiz.de/10011449610
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