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Promoting customers' involvement with service brands : evidence from coffee shop customers
Kim, Soon-Ho; Lee, Seonjeong - In: The journal of services marketing 31 (2017) 7, pp. 733-744
Persistent link: https://www.econbiz.de/10011801521
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The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia; Gil Saura, Irene; Šerić, Maja - In: The journal of services marketing 37 (2023) 2, pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
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Customer engagement in online service brand communities
Chi, Ming; Harrigan, Paul; Xu, Yongshun - In: The journal of services marketing 36 (2022) 2, pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
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The effects of service on multichannel retailers' brand equity
White, Ryan C.; Joseph-Mathews, Sacha; Voorhees, Clay M. - In: The journal of services marketing 27 (2013) 4, pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
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Turning inside out : perceived internal branding in customer-firm relationship building
Kang, Doo Syen - In: The journal of services marketing 30 (2016) 4, pp. 462-475
Persistent link: https://www.econbiz.de/10011615500
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Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.; Juric, Biljana; Tang, Wenyan - In: The journal of services marketing 31 (2017) 3, pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
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Co-creating value with consumers through social media
Kao, Tzu-Yi; Yang, Ming-Hsien; Wu, Ji-Tsung Ben; Cheng, … - In: The journal of services marketing 30 (2016) 2, pp. 141-151
Persistent link: https://www.econbiz.de/10011486888
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B2B services : linking service loyalty and brand equity
Rauyruen, Papassapa; Miller, Kenneth E.; Groth, Markus - In: The journal of services marketing 23 (2009) 3, pp. 175-186
Persistent link: https://www.econbiz.de/10009525757
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Investigating brand equity of third-party service providers
Grant, David B.; Juntunen, Jouni; Juga, Jari; Juntunen, Mari - In: The journal of services marketing 28 (2014) 3, pp. 214-222
Persistent link: https://www.econbiz.de/10010391432