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Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling; Luo, Lan - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
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Accounting for discrepancies between online and offline product evaluations
Dzyabura, Daria; Jagabathula, Srikanth; Muller, Eitan - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 88-106
Persistent link: https://www.econbiz.de/10011999553
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Benefit-based conjoint analysis
Kim, Dong Soo; Bailey, Roger A.; Hardt, Nino; Allenby, … - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011645754
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Modeling multimodal continuous heterogeneity in conjoint analysis : a sparse learning approach
Chen, Yupeng; Iyengar, Radha; Iyengar, Garud - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 140-156
Persistent link: https://www.econbiz.de/10011645797
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What makes people seal the green power deal? : customer segmentation based on choice experiment in Germany
Tabi, Andrea; Hille, Stefanie Lena; Wüstenhagen, Rolf - In: Ecological economics : the transdisciplinary journal of … 107 (2014), pp. 206-215
Persistent link: https://www.econbiz.de/10011280264
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Construction of heterogeneous conjoint choice designs : a new approach
Liu, Qing; Tang, Yihui - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 346-366
Persistent link: https://www.econbiz.de/10011291348
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Distance and perceptions of risk in internationalization decisions
Kraus, Sascha; Ambos, Tina C.; Eggers, Felix; Cesinger, … - In: Journal of business research : JBR 68 (2015) 7, pp. 1501-1505
Persistent link: https://www.econbiz.de/10011297906
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Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis
Yegoryan, Narine; Guhl, Daniel; Klapper, Daniel - In: Journal of business research : JBR 111 (2020), pp. 290-304
Persistent link: https://www.econbiz.de/10012237816
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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
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Conjoint analysis of drivers and inhibitors of e-commerce adoption
Chaparro-Peláez, Julián; Agufo-Peregrina, Ángel F.; … - In: Journal of business research : JBR 69 (2016) 4, pp. 1277-1282
Persistent link: https://www.econbiz.de/10011446623