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The advent of customer experiential knowledge management approach (CEKM) : the integration of offline & online experiential knowledge
Jaziri-Bouagina, Dhouha - In: Journal of business research : JBR 94 (2019), pp. 241-256
Persistent link: https://www.econbiz.de/10011947403
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Technological advantage, alliances with customers, local knowledge and competitor identification
Wu, Jie; Olk, Paul - In: Journal of business research : JBR 67 (2014) 10, pp. 2106-2114
Persistent link: https://www.econbiz.de/10010400108
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Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil
Haryanto, Jony Oktavian; Moutinho, Luiz; Coelho, Arnaldo - In: Journal of business research : JBR 69 (2016) 10, pp. 4020-4032
Persistent link: https://www.econbiz.de/10011553877
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Why does customer co-creation improve new travel product performance?
Tseng, Fang-Mei; Chiang, Lan-Lung - In: Journal of business research : JBR 69 (2016) 6, pp. 2309-2317
Persistent link: https://www.econbiz.de/10011472277
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Strategic orientation, innovation performance and the moderating influence of marketing management
Adams, Pamela; Bodas Freitas, Isabel Maria; Fontana, Roberto - In: Journal of business research : JBR 97 (2019), pp. 129-140
Persistent link: https://www.econbiz.de/10012002764
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Service innovation in e-commerce last mile delivery : mapping the e-customer journey
Vakulenko, Yulia; Shams, Poja; Hellström, Daniel; … - In: Journal of business research : JBR 101 (2019), pp. 461-468
Persistent link: https://www.econbiz.de/10012103423
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"Deal with it" : how coping with e-service innovation affects the customer experience
Ciuchita, Robert; Mahr, Dominik; Odekerken-Schröder, Gaby - In: Journal of business research : JBR 103 (2019), pp. 130-141
Persistent link: https://www.econbiz.de/10012104123
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Client dependence : a boon or bane for vendor innovation? : a competitive mediation framework in IT outsourcing
Gopalakrishnan, Shanthi; Zhang, Haisu - In: Journal of business research : JBR 103 (2019), pp. 407-416
Persistent link: https://www.econbiz.de/10012104287
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New service development by manufacturing firms : effects of customer participation under environmental contingencies
Morgan, Todd; Anokhin, Sergey Alexander; Wincent, Joakim - In: Journal of business research : JBR 104 (2019), pp. 497-505
Persistent link: https://www.econbiz.de/10012105180
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Innovative brand experience's influence on brand equity and brand satisfaction
Lin, Yi Hsin - In: Journal of business research : JBR 68 (2015) 11, pp. 2254-2259
Persistent link: https://www.econbiz.de/10011389317