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~isPartOf:"Education economics"
~isPartOf:"Journal of marketing for higher education"
~subject:"Dienstleistungsqualität"
~subject:"Markenführung"
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Dienstleistungsqualität
Markenführung
Higher education institution
108
Hochschule
108
Studium
95
University education
95
Students
83
Studierende
83
higher education
57
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El Alfy, Shahira
2
Abukari, Abdulai
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Akahome, Joy Eghonghon
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Bang, Nguyen
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Brandão, Amélia Maria Pinto da Cunha
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Long Thang Van Nguyen
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Makanyeza, Charles
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Education economics
Journal of marketing for higher education
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
18
Journal of business research : JBR
11
Beiträge zur Hochschulpolitik
9
International review on public and non-profit marketing
9
International journal of quality and service sciences
8
Services marketing quarterly
7
Discussion paper series / IZA
6
Economics of education review
5
The TQM journal : the international review of organizational improvement
5
The journal of brand management : an international journal
5
Journal of Asian finance, economics and business : JAFEB
4
Total quality management & business excellence
4
Dienstleistungsorientierung in der universitären Ausbildung : mehr Qualität im betriebswirtschaftlichen Studium ; Festschrift für Prof. Dr. Ursula Hansen zum 60. Geburtstag
3
Foundations of Management : the journal of Warsaw University of Technology
3
International journal of services, economics and management
3
Socio-economic planning sciences : the international journal of public sector decision-making
3
The service industries journal
3
Arbeitspapier
2
Cogent business & management
2
Dokumente & Informationen / Hochschulrektorenkonferenz
2
European research studies
2
IZA Discussion Paper
2
International journal of business excellence : IJBEX
2
International journal of business information systems : IJBIS
2
International journal of economic perspectives : IJEP
2
International journal of education economics and development : IJEED
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International journal of productivity and quality management : IJPQM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of industrial engineering and management : JIEM
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Journal of marketing communications
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Market : review for marketing theory and practice
2
Middle East journal of management : MEJM
2
Pakistan journal of commerce and social sciences
2
Problems and perspectives in management : PPM ; international research journal
2
Research policy : policy, management and economic studies of science, technology and innovation
2
Scandinavian journal of management
2
Technological forecasting & social change : an international journal
2
The international journal of management education
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1
Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
Saved in:
2
Perceived service quality-loyalty path : a PAKSERV based investigation of international students enrolled in business schools in Thailand
Kashif, Muhammad
;
Pimpa Cheewakrakokbit
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10011886223
Saved in:
3
Co-creation in higher education : towards a conceptual model
Dollinger, Mollie
;
Lodge, Jason M.
;
Coates, Hamish
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10011944577
Saved in:
4
Factors influencing student satisfaction in universities in the Gulf region : does gender of students matter?
Parahoo, Sanjai K.
;
Harvey, Heather L.
;
Tamim, Rana M.
- In:
Journal of marketing for higher education
23
(
2013
)
2
,
pp. 135-154
Persistent link: https://www.econbiz.de/10010232463
Saved in:
5
Revisiting perceived service quality in higher education : uncovering service quality dimensions for postgraduate students
El Alfy, Shahira
;
Abukari, Abdulai
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012259248
Saved in:
6
Bridging marketing and higher education : resource integration, co-creation and student learning
Smørvik, Kjersti Karijord
;
Vespestad, May Kristin
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10012312399
Saved in:
7
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
8
Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
Saved in:
9
Students as customers in higher education : reframing the debate
Guilbault, Melodi
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 132-142
Persistent link: https://www.econbiz.de/10011618644
Saved in:
10
Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>
;
Omar, Maktoba
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
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