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Electronic commerce research and applications
International journal of e-business research : an official publication of the Information Resources Management Association
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Iktisat Isletme ve Finans
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Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan
;
Yilmaz, Cengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10010117826
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2
Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
Saved in:
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