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Towards an adaptive framework of low-end innovation capability : a systematic review and multiple case study analysis
Reinhardt, Ronny; Gurtner, Sebastian; Griffin, Abbie - In: Long range planning : LRP ; international journal of … 51 (2018) 5, pp. 770-796
Persistent link: https://www.econbiz.de/10011938048
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Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.; Grewal, Rajdeep; Bowman, Douglas; Ding, Min - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
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Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie; Josephson, Brett W.; Lilien, Gary L.; … - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
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Examining the Technical Corporate Entrepreneurs' Motivation: Voices from the Field
Marvel, Matthewr; Griffin, Abbie; Hebda, John; Vojak, Bruce - In: Entrepreneurship, theory and practice : ET & P 31 (2007) 5, pp. 753-768
Persistent link: https://www.econbiz.de/10007763719
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Firm and Individual Choice Drivers in Make-or-Buy Decisions: A Diminishing Role for Transaction Cost Economics?
McNally, Regina C.; Griffin, Abbie - In: The journal of supply chain management : a global … 40 (2004) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10006367049
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The high-end bias : a decision-maker preference for premium over economy innovations
Reinhardt, Ronny; Gurtner, Sebastian; Hoskins, Jake D.; … - In: Long range planning : LRP ; international journal of … 57 (2024) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10014529422