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~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~isPartOf:"Harvard business review : HBR"
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Entrepreneurship marketing : principles and practice of SME marketing
Harvard business review : HBR
Premier reference source
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19
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Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
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ECONIS (ZBW)
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1
Managing
marketing
resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
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2
The role and relevance model of
marketing
in SMEs
Simpson, Mike
;
Taylor, Nick
;
Padmore, Jo
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 30-44)
.
2011
Persistent link: https://www.econbiz.de/10008822552
Saved in:
3
Entrepreneurial
marketing
in informal economies
Nkamnebe, Anayo D.
;
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 418-433)
.
2011
Persistent link: https://www.econbiz.de/10008822508
Saved in:
4
Understanding consumers in entrepreneurship
marketing
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 79-95)
.
2011
Persistent link: https://www.econbiz.de/10008822549
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5
The entrepreneurship
marketing
environment
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 55-78)
.
2011
Persistent link: https://www.econbiz.de/10008822550
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6
Entrepreneurship
marketing
Hinson, Robert
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 13-29)
.
2011
Persistent link: https://www.econbiz.de/10008822553
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7
Marketing
in SMEs : an introduction
Simpson, Mike
;
Taylor, Nick
;
Padmore, Jo
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 1-12)
.
2011
Persistent link: https://www.econbiz.de/10008822555
Saved in:
8
Challenge the boss or stand down?
Sasser, W. E.
- In:
Harvard business review : HBR
89
(
2011
)
5
,
pp. 137-141
Persistent link: https://www.econbiz.de/10008991295
Saved in:
9
The right way to use compensation
Roberge, Mark
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 70-75
Persistent link: https://www.econbiz.de/10010514585
Saved in:
10
Can knockoffs knock out your business?
Nunes, Paul F.
;
Mulani, Narendra P.
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 41-45
Persistent link: https://www.econbiz.de/10003772252
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