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The impact of marketing capability, operations capability and diversification strategy on performance : a resource-based view
Nath, Prithwiraj; Nachiappan, Subramanian; Ramanathan, … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 317-329
Persistent link: https://www.econbiz.de/10003956198
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Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Chen, Yen Chun; Lie, Po-Chien; Arnold, Todd J. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1181-1191
Persistent link: https://www.econbiz.de/10010227782
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Market niches as dynamic, co-created resource domains
Odlin, Denis; Benson-Rea, Maureen - In: Industrial marketing management : the international … 95 (2021), pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
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Enhancing organizational sensemaking : an examination of the interactive effects of sales capabilities and marketing dashboards
Krush, Michael T.; Agnihotri, Raj; Trainor, Kevin J.; … - In: Industrial marketing management : the international … 42 (2013) 5, pp. 824-835
Persistent link: https://www.econbiz.de/10010211301
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Linking the types of market knowledge sourcing with sensing capability and revenue growth : evidence from industrial firms
Endres, Herbert; Helm, Roland; Dowling, Michael - In: Industrial marketing management : the international … 90 (2020), pp. 30-43
Persistent link: https://www.econbiz.de/10012321912
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Morgan, Robert; Miočević, Dario; Herhausen, Dennis - In: Industrial marketing management : the international … 83 (2019), pp. 1-7
Persistent link: https://www.econbiz.de/10012146603
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Lone wolf or social monkey? : the role of marketing outsourcing in the development of second-order marketing competences
Florea, Dorian Laurențiu; Munteanu, Claudiu Cătălin - In: Industrial marketing management : the international … 86 (2020), pp. 191-200
Persistent link: https://www.econbiz.de/10012212467