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Creating or destroying value through mergers and acquisitions : a marketing perspective
Rahman, Mahabubur; Lambkin, Mary - In: Industrial marketing management : the international … 46 (2015), pp. 24-35
Persistent link: https://www.econbiz.de/10011286981
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Sense-making in business markets : the interplay between cognition, action and outcomes
Mattsson, Lars-Gunnar; Corsaro, Daniela; Ramos, Carla - In: Industrial marketing management : the international … 48 (2015), pp. 4-11
Persistent link: https://www.econbiz.de/10011345786
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An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales ma...
Möller, K. E. Kristian; Parvinen, Petri - In: Industrial marketing management : the international … 45 (2015), pp. 3-11
Persistent link: https://www.econbiz.de/10010530588
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Managing creativity in business market relationships
Andersen, Poul Houman; Kragh, Hanne - In: Industrial marketing management : the international … 42 (2013) 1, pp. 82-85
Persistent link: https://www.econbiz.de/10009734087
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Special issue: Managing creativity in business market relationships
Andersen, Poul Houman (contributor) - In: Industrial marketing management : the international … 42 (2013) 1, pp. 82-134
Persistent link: https://www.econbiz.de/10009734089
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Aligning the sustainable supply cahin to green marketing needs : a case study
Brindley, Clare; Oxborrow, Lynn - In: Industrial marketing management : the international … 43 (2014) 1, pp. 45-55
Persistent link: https://www.econbiz.de/10010359377
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Barriers and bridges to the adoption of environmenally-sustainable offerings
Ramirez, Edward; Gonzalez, Ricardo J.; Moreira, Gerardo J. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 16-24
Persistent link: https://www.econbiz.de/10010359382
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Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Chen, Yen Chun; Lie, Po-Chien; Arnold, Todd J. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1181-1191
Persistent link: https://www.econbiz.de/10010227782