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How rumors and preannouncements foster curiosity toward products
Sääksjärvi, Maria; Gill, Tripat; Hultink, Erik J. - In: European journal of innovation management : EJIM 20 (2017) 3, pp. 350-371
Persistent link: https://www.econbiz.de/10011746203
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Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Gattol, Valentin; Sääksjärvi, Maria; Gill, Tripat; … - In: European journal of innovation management : EJIM 19 (2016) 4, pp. 589-607
Persistent link: https://www.econbiz.de/10011603611
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Resource management process framework for dynamic NPD portfolios
Abrantes, Rui; Figueiredo, José - In: International journal of project management : the … 33 (2015) 6, pp. 1274-1288
Persistent link: https://www.econbiz.de/10011341242
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The development of a scale to measure consumer doubt toward new products
Sääksjärvi, Maria; Morel, Kaj P. N. - In: European journal of innovation management : EJIM 13 (2010) 3, pp. 272-293
Persistent link: https://www.econbiz.de/10008654397
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Feature based process framework to manage scope in dynamic NPD portfolios
Abrantes, Rui; Figueiredo, José - In: International journal of project management : the … 32 (2014) 5, pp. 874-884
Persistent link: https://www.econbiz.de/10010401162