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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Handbook of consumer psychology"
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Konsumentenverhalten
Consumer behaviour
9
Psychology
6
Psychologie
5
Consumers
4
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European journal of marketing : EJM
Handbook of consumer psychology
Marketing theory
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of business research : JBR
6
Psychology & marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Marketing and consumer psychology series
5
The Cambridge handbook of psychology and economic behaviour
5
International journal of consumer studies
4
Journal of business ethics : JOBE
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Cambridge handbooks in psychology
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Europäische Hochschulschriften / 5
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Journal of agricultural & food industrial organization
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Kohlhammer Urban Taschenbücher
2
Konsum und Verhalten
2
NBER working paper series
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Palgrave pivot
2
Social psychology of consumer behavior
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The journal of socio-economics
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Working paper / National Bureau of Economic Research, Inc.
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APA handbooks in psychology
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Advances in digital crime, forensics, and cyber terrorism (ADCFCT) book series
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ECONIS (ZBW)
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1
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
2
Associative strength and consumer choice behavior
Jones, Christopher R. M.
;
Fazio, Russell H.
- In:
Handbook of consumer psychology
,
(pp. 437-459)
.
2008
Persistent link: https://www.econbiz.de/10003716238
Saved in:
3
Social values in consumer
psychology
Kahle, Lynn R.
;
Xie, Guang-Xin
- In:
Handbook of consumer psychology
,
(pp. 575-585)
.
2008
Persistent link: https://www.econbiz.de/10003716253
Saved in:
4
A role for aesthetics in consumer
psychology
Hoegg, JoAndrea
;
Alba, Joseph W.
- In:
Handbook of consumer psychology
,
(pp. 733-754)
.
2008
Persistent link: https://www.econbiz.de/10003716271
Saved in:
5
Toward a
psychology
of consumer creativity
Burroughs, James E.
;
Moreau, C. Page
;
Mick, David Glen
- In:
Handbook of consumer psychology
,
(pp. 1011-1038)
.
2008
Persistent link: https://www.econbiz.de/10003716652
Saved in:
6
Psychoanalyzing kleptomania
Fullerton, Ronald A.
- In:
Marketing theory
7
(
2007
)
4
,
pp. 335-352
Persistent link: https://www.econbiz.de/10003628298
Saved in:
7
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
8
Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan
;
Gordon, Ross
;
Jayasinghe, Laknath
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
Saved in:
9
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
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