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Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
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Guilt, shame, and reparative behavior : the effect of psychological proximity
Ghorbani, Majid; Liao, Yuan; Çayköylü, Sinan; Chand, … - In: Journal of business ethics : JOBE 114 (2013) 2, pp. 311-323
Persistent link: https://www.econbiz.de/10009780368
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Attachment styles and ethical behavior : their relationship and significance in the marketplace
Albert, Lumina S.; Horowitz, Leonhard M. - In: Journal of business ethics : JOBE 87 (2009) 3, pp. 299-316
Persistent link: https://www.econbiz.de/10003867746
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Consumer ethics : the role of self-regulatory focus
De Bock, Tine; Van Kenhove, Patrick - In: Journal of business ethics : JOBE 97 (2010) 2, pp. 241-255
Persistent link: https://www.econbiz.de/10008759437
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Psychoanalyzing kleptomania
Fullerton, Ronald A. - In: Marketing theory 7 (2007) 4, pp. 335-352
Persistent link: https://www.econbiz.de/10003628298
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Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie; Bode, Matthias - In: European journal of marketing : EJM 51 (2017) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
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Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan; Gordon, Ross; Jayasinghe, Laknath; … - In: Marketing theory 20 (2020) 1, pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
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Field-capital theory and its implications for marketing
Tapp, Alan; Warren, Stella - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 200-222
Persistent link: https://www.econbiz.de/10003949209