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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology"
~isPartOf:"Marketing theory"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
7
Psychology
6
Psychologie
4
Sociology
4
Soziologie
4
Economic psychology
3
Wirtschaftspsychologie
3
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Bode, Matthias
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European journal of marketing : EJM
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
Marketing theory
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of business research : JBR
6
Psychology & marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Marketing and consumer psychology series
5
The Cambridge handbook of psychology and economic behaviour
5
Handbook of consumer psychology
4
International journal of consumer studies
4
Journal of business ethics : JOBE
3
Lehrbuch
3
Premier reference source
3
Springer eBook Collection
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SpringerLink / Bücher
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
BestMasters
2
Cambridge handbooks in psychology
2
Europäische Hochschulschriften / 5
2
Journal of agricultural & food industrial organization
2
Journal of consumer behaviour : an international research review
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Kohlhammer Urban Taschenbücher
2
Konsum und Verhalten
2
NBER working paper series
2
Palgrave pivot
2
Social psychology of consumer behavior
2
The journal of socio-economics
2
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
2
Working paper / National Bureau of Economic Research, Inc.
2
APA handbooks in psychology
1
Advances in digital crime, forensics, and cyber terrorism (ADCFCT) book series
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American economic journal : a journal of the American Economic Association
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Analyse & Kritik : journal of philosophy and social theory
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Arbeitspapiere / Universität Bremen, KUA, ZWE Arbeit und Region
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Argumenta oeconomica
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Ausgezeichnete Arbeiten zur Mittelstandsforschung
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ECONIS (ZBW)
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1
Commentaries on "Reconsidering the path for neural and physiological methods in consumer
psychology
"
Hutchinson, J. W.
;
Reimann, Martin
;
Knutson, Brian
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 214-221
Persistent link: https://www.econbiz.de/10014470799
Saved in:
2
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
3
Psychoanalyzing kleptomania
Fullerton, Ronald A.
- In:
Marketing theory
7
(
2007
)
4
,
pp. 335-352
Persistent link: https://www.econbiz.de/10003628298
Saved in:
4
How economic inequality shapes thought and action
Goya-Tocchetto, Daniela
;
Payne, B. Keith
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 146-161
Persistent link: https://www.econbiz.de/10012815688
Saved in:
5
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
6
Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan
;
Gordon, Ross
;
Jayasinghe, Laknath
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
Saved in:
7
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
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