Narrow search
Showing 1 - 10 of 48
Cover Image
A choice sets model of retail selection
Spiggle, Susan - In: Journal of marketing 51 (1987) 2, pp. 97-111
Persistent link: https://www.econbiz.de/10001052898
Cover Image
How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 170-189
Persistent link: https://www.econbiz.de/10010519621
Cover Image
Store image influences in consumers' perceptions of store brands : the moderating role of value conscousness
Delgado-Ballester, Elena; Hernandez-Espallardo, Miguel; … - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1850-1869
Persistent link: https://www.econbiz.de/10010429756
Cover Image
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar; Lassar, Walfried M.; Butaney, Gul T. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
Cover Image
United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge; Gielens, Katrijn; Wuyts, Stefan - In: Journal of marketing 79 (2015) 4, pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
Cover Image
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Cover Image
"Passivity" : a model of grocery retail price decision-making practice
Watson, Iain D.; Wood, Steve; Fernie, John - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1040-1066
Persistent link: https://www.econbiz.de/10011338819
Cover Image
The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin; Wang, Cheng Lu; Jiang, Ying; Barnes, Bradley R. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
Cover Image
Store managers : the seismographs in shopping centres
Teller, Christoph; Alexander, Andrew - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2127-2152
Persistent link: https://www.econbiz.de/10010461800
Cover Image
The role of convenience in a recreational shopping trip
Reimers, Vaughan; Chao, Fred - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2213-2236
Persistent link: https://www.econbiz.de/10010462718