Similar Search Results

Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing

Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 816-837

Persistent link: https://www.econbiz.de/10011529671

Psychoanalyzing kleptomania

Fullerton, Ronald A. - In: Marketing theory 7 (2007) 4, pp. 335-352

Persistent link: https://www.econbiz.de/10003628298

Brand Hate : Navigating Consumer Negativity in the Digital World

Kucuk, S. Umit - 2016

markets for scholars and practitioners in marketing, psychology, and consumer behavior. S. Umit Kucuk has taught marketing …

Persistent link: https://www.econbiz.de/10012398189

Perspectives on Consumer Choice : From Behavior to Action, from Action to Agency

Foxall, Gordon R. - 2016

Action -- Chapter 7 Consumer Choice as Decision: Micro-Cognitive Psychology -- Chapter 8 Consumer Choice as Decision: Macro …-Cognitive Psychology -- Chapter 9 Consumer Choice as Decision: Meso-Cognitive Psychology -- Chapter 10 Consumer Choice as Agency …Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of …

Persistent link: https://www.econbiz.de/10014017652

Broadening the brandfest : play and ludic agency

Kjeldgaard, Dannie; Bode, Matthias - In: European journal of marketing : EJM 51 (2017) 1, pp. 23-43

Persistent link: https://www.econbiz.de/10011626376

Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia

Kariippanon, Kishan; Gordon, Ross; Jayasinghe, Laknath; … - In: Marketing theory 20 (2020) 1, pp. 123-143

Persistent link: https://www.econbiz.de/10012201556

Field-capital theory and its implications for marketing

Tapp, Alan; Warren, Stella - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 200-222

Persistent link: https://www.econbiz.de/10003949209

Markensoziologie kompakt – Basics für die Praxis : Eine Kurzanleitung für die erfolgreiche Markenführung

Zschiesche, Arnd - 2015

Grundlagen der Markensoziologie: Marke als sozialer Wille, Bündnis und organisches System.- Markenführung und Markenaufbau: Marke als positives Vorurteil und als Ergebnis von Wiederholung -- Merkmale starker Marken: Stabilität, Anziehungskraft und Sicherheit durch Selbstähnlichkeit --...

Persistent link: https://www.econbiz.de/10014020142