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Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
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Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie; Bode, Matthias - In: European journal of marketing : EJM 51 (2017) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
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Field-capital theory and its implications for marketing
Tapp, Alan; Warren, Stella - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
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Economics and sociology : an introduction
Vallet, Guillaume; Pressman, Steven - In: Review of political economy 32 (2020) 2, pp. 141-148
Persistent link: https://www.econbiz.de/10012310475
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Entrepreneurs and uncertainty : Max Weber and the sociology of economic action
Parsons, Stephen D. - In: Review of political economy 32 (2020) 2, pp. 149-162
Persistent link: https://www.econbiz.de/10012310479
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Cross-fertilizations between institutional economics and economic sociology : the case of régulation theory and the sociology of fields
Klebaner, Samuel; Montalban, Matthieu - In: Review of political economy 32 (2020) 2, pp. 180-198
Persistent link: https://www.econbiz.de/10012310510