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The effects of location-based-services on consumer purchase intention at point of purchase
Gazley, Aaron; Hunt, Adam; McLaren, Lachlan - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1686-1708
Persistent link: https://www.econbiz.de/10011409558
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Generalisability of advertising persuasion principles
Sharp, Byron; Hartnett, Nicole - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 301-305
Persistent link: https://www.econbiz.de/10011453370
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Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina; Rosengren, Sara; Dahlén, Micael - In: European journal of marketing : EJM 51 (2017) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla; Davis, Teresa - In: European journal of marketing : EJM 50 (2016) 11, pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
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Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer; Schultz, Carsten D. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
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A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nabout, Nadia Abou - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 668-691
Persistent link: https://www.econbiz.de/10011296914
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Investors' reactions to company advertisements : the persuasive effect of product-featuring ads
Aspara, Jaakko; Chakravarti, Amitav - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 943-967
Persistent link: https://www.econbiz.de/10011298075
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Segmenting consumer reactions to social network marketing
Campbell, Colin; Ferraro, Carla; Sands, Sean - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 432-452
Persistent link: https://www.econbiz.de/10010371326