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~isPartOf:"European journal of marketing : EJM"
~subject:"Kundenservice"
~subject:"Marketingmanagement"
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Kundenservice
Marketingmanagement
Beziehungsmarketing
95
Relationship marketing
95
Consumer behaviour
50
Konsumentenverhalten
50
Customer satisfaction
23
Kundenzufriedenheit
23
Brand management
22
Markenführung
22
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Dagger, Tracey S.
2
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1
Balaji, M. S.
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Berezan, Orie
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European journal of marketing : EJM
Journal of business research : JBR
76
Journal of retailing and consumer services
58
Industrial marketing management : the international journal for industrial and high-tech firms
50
The journal of services marketing
40
International journal of hospitality management
38
SpringerLink / Bücher
33
Journal of strategic marketing
31
The journal of business & industrial marketing
31
Journal of the Academy of Marketing Science
24
The service industries journal
24
Business horizons
18
Journal of marketing
18
Journal of retailing
18
Journal of service research : JSR
17
Journal of service research
16
Gabler Edition Wissenschaft
15
International journal of contemporary hospitality management
15
Cogent business & management
13
Journal of marketing management : MM
13
Europäische Hochschulschriften / 5
12
Harvard-Business-Manager : das Wissen der Besten
12
International journal of electronic customer relationship management : IJECRM
12
Journal of marketing communications
12
Springer eBook Collection / Business and Economics
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Journal of service theory and practice : JSTP
11
Service business
11
Services marketing quarterly
11
Journal of business-to-business marketing
10
Journal of service theory and practice
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
The journal of applied business research
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
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ECONIS (ZBW)
22
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1
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
2
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
3
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
4
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
5
The effect of service employees' accent on customer reactions
Tombs, Alastair
;
Hill, Sally Rao
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2051-2070
Persistent link: https://www.econbiz.de/10010461810
Saved in:
6
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
7
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
8
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
9
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
10
An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10008650073
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