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Implementing Customer Relationship Management (CRM) in hotel industry from organizational culture perspective : case of a chain hotel in the UK
Rahimi, Roya; Gunlu, Ebru - In: International journal of contemporary hospitality management 28 (2016) 1, pp. 89-112
Persistent link: https://www.econbiz.de/10011435696
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Customer-base analysis using repeated cross-sectional summary (RCSS) data
Jerath, Kinshuk; Fader, Peter; Harfie, Bruce G. S. - In: European journal of operational research : EJOR 249 (2016) 1, pp. 340-350
Persistent link: https://www.econbiz.de/10011435863
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Augmenting measure sensitivity to detect essential, dispensable and highly incompatible features in mass customization
Heradio, Ruben; Perez-Morago, Hector; Alférez, Mauricio; … - In: European journal of operational research : EJOR 249 (2016) 3, pp. 1066-1077
Persistent link: https://www.econbiz.de/10011412516
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How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan; Liu, Xiaoming; Li, Jun - In: Journal of travel and tourism marketing 32 (2015), pp. 97-113
Persistent link: https://www.econbiz.de/10011416156
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Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
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Effects of commitment on intentional loyalty at the person-to-person and person-to-firm levels
Srandberg, Christer; Wahlberg, Olof; Öhman, Peter - In: Journal of financial services marketing : JFSM 20 (2015) 3, pp. 191-207
Persistent link: https://www.econbiz.de/10011480279
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Continuous mobile banking usage and relationship commitment : a multi-country assessment
Shaikh, Aijaz A.; Karjaluoto, Heikki; Chinje, Nathalie … - In: Journal of financial services marketing : JFSM 20 (2015) 3, pp. 208-219
Persistent link: https://www.econbiz.de/10011480290
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Mobile nudging : youth engagement with banking apps
Wijland, Roel; Hansen, Paul Colin; Gardezi, Fatima - In: Journal of financial services marketing : JFSM 21 (2016) 1, pp. 51-63
Persistent link: https://www.econbiz.de/10011480853
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Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony; Tang, Sio Lai Wendy - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678