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On modeling the advertising-operations interface under asymmetric competition
Mesak, Hani I.; Bari, Abdullahel; Luehlfing, Michael S.; … - In: European journal of operational research : EJOR 240 (2015) 1, pp. 278-291
Persistent link: https://www.econbiz.de/10010491708
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An oligopoly model of dynamic advertising competition
Erickson, Gary M. - In: European journal of operational research : EJOR 197 (2009) 1, pp. 374-388
Persistent link: https://www.econbiz.de/10003829072
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Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Yenipazarli, Arda - In: European journal of operational research : EJOR 312 (2024) 3, pp. 1059-1073
Persistent link: https://www.econbiz.de/10014456466
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Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng; Day, Steven James; Ignatius, Joshua; … - In: European journal of operational research : EJOR 313 (2024) 2, pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
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Platform responses to entry in a local market with mobile providers
Zhou, Yongyi; Zhang, Yulin; Goh, Mark - In: European journal of operational research : EJOR 309 (2023) 1, pp. 236-251
Persistent link: https://www.econbiz.de/10014290471
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Interactions of competing manufacturers' leader-follower relationship and sales format on online platforms
Wei, Jie; Lu, Jinghui; Zhao, Jing - In: European journal of operational research : EJOR 280 (2020) 2, pp. 508-522
Persistent link: https://www.econbiz.de/10012132427
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Optimal acquisition and retention strategies in a duopoly model of competition
Chang, Shuhua; Zhang, Zhaowei; Wang, Xinyu; Dong, Yan - In: European journal of operational research : EJOR 282 (2020) 2, pp. 677-695
Persistent link: https://www.econbiz.de/10012157915
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Price and quality-based competition and channel structure with consumer loyalty
Wang, Sujuan; Hu, Qiying; Liu, Weiqi - In: European journal of operational research : EJOR 262 (2017) 2, pp. 563-574
Persistent link: https://www.econbiz.de/10011798789
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Customization competition between branded firms : continuous extension of product line from core product
Takagoshi, Noritsugu; Matsubayashi, Nobuo - In: European journal of operational research : EJOR 225 (2013) 2, pp. 337-352
Persistent link: https://www.econbiz.de/10009706111
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Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei; Dai, Ying; Ma, Zujun; Choi, Tsan-Ming - In: European journal of operational research : EJOR 310 (2023) 1, pp. 397-414
Persistent link: https://www.econbiz.de/10014340185