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~isPartOf:"European journal of operational research : EJOR"
~language:"eng"
~subject:"Verkaufsförderung"
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Beispielhafte Verkaufsförderun...
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Verkaufsförderung
Sales promotion
18
Preismanagement
10
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7
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7
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Fildes, Robert
2
Ma, Shaohui
2
Martín Herrán, Guiomar
2
Sigué, Simon Pierre
2
Aydas, Osman
1
Baets, Shari de
1
Becerril-Arreola, Rafael
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Jin, Yannan
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Karray, Salma
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Khajehnezhad, Milad
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Leng, Mingming
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Li, Yanhai
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Liu, Yezheng
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Otieno, Wilkistar
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Oude Lansink, Alfons G. J. M.
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Parlar, Mahmut
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Ross, Anthony
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European journal of operational research : EJOR
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Information systems research : ISR
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of revenue and pricing management
6
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ECONIS (ZBW)
18
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1
Demand forecasting with high dimensional data : the case of SKU retail sales forecasting with intra- and inter-category promotional information
Ma, Shaohui
;
Fildes, Robert
;
Huang, Tao
- In:
European journal of operational research : EJOR
249
(
2016
)
1
,
pp. 245-257
Persistent link: https://www.econbiz.de/10011435824
Saved in:
2
Dynamic and targeted bundle pricing of two independently valued products
Gökgür, Burak
;
Karabati, Selcuk
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 184-198
Persistent link: https://www.econbiz.de/10012102735
Saved in:
3
Integrated location-inventory modelling under forward and reverse product flows in the used merchandise retail sector : a multi-echelon formulation
Ross, Anthony
;
Khajehnezhad, Milad
;
Otieno, Wilkistar
; …
- In:
European journal of operational research : EJOR
259
(
2017
)
2
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011661777
Saved in:
4
Why and how do branders sell new products on flash sale platforms?
Zhang, Mingyang
;
Zhang, Juliang
;
Cheng, T. C. E.
;
Hua, …
- In:
European journal of operational research : EJOR
270
(
2018
)
1
,
pp. 337-351
Persistent link: https://www.econbiz.de/10011869020
Saved in:
5
Optimizing online recurring promotions for dual-channel retailers : segmented markets with multiple objectives
Jiang, Yuanchun
;
Liu, Yezheng
;
Shang, Jennifer
; …
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 612-627
Persistent link: https://www.econbiz.de/10011812537
Saved in:
6
Contract type and decision right of sales promotion in supply chain management with a capital constrained retailer
Jin, Yannan
;
Wang, Sujuan
;
Hu, Qiying
- In:
European journal of operational research : EJOR
240
(
2015
)
2
,
pp. 415-424
Persistent link: https://www.econbiz.de/10010486233
Saved in:
7
Prices, promotions, and channel profitability : was the conventional wisdom mistaken?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
211
(
2011
)
2
,
pp. 415-425
Persistent link: https://www.econbiz.de/10008905379
Saved in:
8
Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers
Sheu, Jiuh Biing
- In:
European journal of operational research : EJOR
214
(
2011
)
2
,
pp. 246-255
Persistent link: https://www.econbiz.de/10009306376
Saved in:
9
Online retailers' promotional pricing, free-shipping threshold, and inventory decisions : a simulation-based analysis
Becerril-Arreola, Rafael
;
Leng, Mingming
;
Parlar, Mahmut
- In:
European journal of operational research : EJOR
230
(
2013
)
2
,
pp. 272-283
Persistent link: https://www.econbiz.de/10009771849
Saved in:
10
Effectiveness of retail joint promotions under different channel structures
Karray, Salma
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 745-751
Persistent link: https://www.econbiz.de/10008990032
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