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A competency-based perspective on entrepreneurship education : conceptual and empirical insights
Morris, Michael H.; Webb, Justin W.; Fu, Jun; Singhal, … - In: Journal of small business management : JSBM ; a joint … 51 (2013) 3, pp. 352-369
Persistent link: https://www.econbiz.de/10009780335
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The business model and firm performance : the case of Russian food service ventures
Morris, Michael H.; Širokova, Galina V.; Shatalov, … - In: Journal of small business management : JSBM ; a joint … 51 (2013) 1, pp. 46-65
Persistent link: https://www.econbiz.de/10009716290
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Understanding market-driving behavior : the role of entrepreneurship
Schindehutte, Minet; Morris, Michael H.; Kocak, Akin - In: Journal of small business management : JSBM ; a joint … 46 (2008) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10003723436
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Mining messages : expoloring consumer response to consumer- vs. firm-generated ads
Pehlivan, Ekin; Sarican, Funda; Berthon, Pierre R. - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 313-321
Persistent link: https://www.econbiz.de/10009424857
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Brand signal quality of products in an asymmetric online information environment : an experimental study
Tsao, Hsiu-yuan; Berthon, Pierre R.; Pittt, Leyland F.; … - In: Journal of consumer behaviour : an international … 10 (2011) 4, pp. 169-178
Persistent link: https://www.econbiz.de/10009296479
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Brand management in small to medium-sized enterprises
Berthon, Pierre R.; Ewing, Michael T.; Napoli, Julie - In: Journal of small business management : JSBM ; a joint … 46 (2008) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10003723438
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Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009424870