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Respondent cooperation in focus groups : a field study using moderator ratings
Tuckel, Peter; Wood, Michael - 2007
Persistent link: https://www.econbiz.de/10003539049
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On-line focus groups : conceptual issues and a research tool
Montoya-Weiss, Mitzi M.; Massey, Anne P.; Clapper, Danial L. - 2007
Persistent link: https://www.econbiz.de/10003539057
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"Focus groups in cyberspace" : using the Internet for qualitative research
O'Connor, Henrietta; Madge, Clare - 2007
Persistent link: https://www.econbiz.de/10003539059
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Online focus groups : an in-depth comparison of computer-mediated and conventional focus group discussions
Reid, Donna J.; Reid, Fraser J.M. - 2007
Persistent link: https://www.econbiz.de/10003539062
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Nominal grouping sessions vs focus groups
Langford, Barry E.; Schoenfeld, Gerald; Izzo, George - 2007
Persistent link: https://www.econbiz.de/10003539068
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The shopping list studies and projective techniques : a 40-year view
Fram, Eugene H.; Cibotti, Elaine - 2007
Persistent link: https://www.econbiz.de/10003539081
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What 'healthy-living' means to consumers : trialling a new qualitative research technique
Marsden, Paul - 2007
Persistent link: https://www.econbiz.de/10003539097
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Processes of a case study methodology for postgraduate research in marketing
Perry, Chad - 2007
Persistent link: https://www.econbiz.de/10003539102
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Validity and reliability tests in case study research : a literature review with "hands-on" applications for each research phase
Riege, Andreas M. - 2007
Persistent link: https://www.econbiz.de/10003539108