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Applying theory to structure respondents ̕stated motivations for participating in web surveys
Han, Vallen; Albaum, Gerald; Wiley, James B.; Thirkell, … - In: Qualitative market research : an international journal 12 (2009) 4, pp. 428-442
Persistent link: https://www.econbiz.de/10003893316
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The role of information and communication technologies in using projective techniques as survey tools to meet the challenges of bounded rationality
Bond, Derek; Ramsey, Elaine - In: Qualitative market research : an international journal 13 (2010) 4, pp. 430-440
Persistent link: https://www.econbiz.de/10008688937
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Examining the use of nutrition labelling with photoelicitation
Koenigstorfer, Joerg; Groeppel-Klein, Andrea - In: Qualitative market research : an international journal 13 (2010) 4, pp. 389-413
Persistent link: https://www.econbiz.de/10008688951
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Mining deeper meaning in consumer decision maps
Mulvey, Michael S.; Kavalam, Beena E. - In: Qualitative market research : an international journal 13 (2010) 4, pp. 372-388
Persistent link: https://www.econbiz.de/10008688956
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Narratives and metaphors in service development
Helkkula, Anu; Pihlström, Minna - In: Qualitative market research : an international journal 13 (2010) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10008688962
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Projective Techniques
Boddy, Clive R. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008688965
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Naturalistic group interviewing in China
Eckhardt, Giana M.; Bengtsson, Anders - In: Qualitative market research : an international journal 13 (2010) 1, pp. 36-44
Persistent link: https://www.econbiz.de/10003940027
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Wal-Mart is coming to Guelph : hedonic to utilitarian shoppers' perceptions
Teed, Moira; Norman, Christopher; Aung, May; Adlam, Doug; … - In: Qualitative market research : an international journal 13 (2010) 2, pp. 130-153
Persistent link: https://www.econbiz.de/10003978240
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An examination of consumer browsing behaviors
Xia, Lan - In: Qualitative market research : an international journal 13 (2010) 2, pp. 154-173
Persistent link: https://www.econbiz.de/10003978255
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An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - In: Qualitative market research : an international journal 11 (2008) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10003698915