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The metric quality of full-profile judgments and the number-of-attribute-levels effect in conjoint analysis
Steenkamp, Jan-Benedict E. M. - In: International journal of research in marketing : IJRM ; … 11 (1994) 3, pp. 275-286
Persistent link: https://www.econbiz.de/10001163882
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Concomitant variable latent class models for conjoint analysis
Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 11 (1994) 5, pp. 451-464
Persistent link: https://www.econbiz.de/10001175290
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Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel; Reiner, Jochen; Natter, Martin; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
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Hybrid individualized two-level choice-based conjoint (HIT-CBC): a new method for measuring preference structures with many attribute levels
Eggers, Felix; Sattler, Henrik - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 108-118
Persistent link: https://www.econbiz.de/10003866607
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A simple mechanism to incentive-align conjoint experiments
Dong, Songting; Ding, Min; Huber, Joel - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 25-32
Persistent link: https://www.econbiz.de/10003960736
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Enhancing marketing with engineering : optimal product line design for heterogeneous markets
Michalek, Jeremy J.; Ebbes, Peter; Adigüzel, Feray; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10009007254
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Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity
Yu, Jie; Goos, Peter; Vandebroek, Martina - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 378-388
Persistent link: https://www.econbiz.de/10009406661
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Models and optimal designs for conjoint choice experiments including a no-choice option
Vermeulen, Bart; Goos, Peter; Vandebroek, Martina - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 94-103
Persistent link: https://www.econbiz.de/10003735955
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Hybrid models for conjoint analysis : an expository review
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541525
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Segmenting markets with conjoint analysis
Green, Paul E.; Krieger, Abba M. - 2007
Persistent link: https://www.econbiz.de/10003541527