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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - The Antecedents and Consequences of Customer-Centric Mar...
Sheth, Jagdish N.; Sisodia, Rajendra S.; Sharma, Arun - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10006152487
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Web-based marketing - The coming revolution in marketing thought and strategy
Sharma, Arun; Sheth, Jagdish N. - In: Journal of business research : JBR 57 (2004) 7, pp. 696-702
Persistent link: https://www.econbiz.de/10006718544
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Demographics in consumer behavior
Sheth, Jagdish N. - In: Journal of business research : JBR 5 (1977) 2, pp. 129-138
Persistent link: https://www.econbiz.de/10002821008
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The surpluses and shortages in consumer behavior theory and research
Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 7 (1979) 4, pp. 414-427
Persistent link: https://www.econbiz.de/10002825123
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Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10003850892
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The role of gender and work status in shopping center patronage
Raajpoot, Nusser A.; Sharma, Arun; Chebat, Jean-Charles - In: Journal of business research : JBR 61 (2008) 8, pp. 825-833
Persistent link: https://www.econbiz.de/10003736756
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Relationships Among Measures of Retail Salesperson Performance
Levy, Michael; Sharma, Arun - In: Journal of the Academy of Marketing Science 21 (1993) 3, pp. 231-238
Persistent link: https://www.econbiz.de/10006156019
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Salespeople's affect toward customers - Why should it be important for retailers?
Sharma, Arun; Levy, Michael - In: Journal of business research : JBR 56 (2003) 7, pp. 523-528
Persistent link: https://www.econbiz.de/10006720643
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The Internet and the price-value-loyalty chain
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Krishnan, R.; … - In: Journal of business research : JBR 56 (2003) 5, pp. 391-398
Persistent link: https://www.econbiz.de/10006721155
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Consumer decision-making, salespeople's adaptive selling and retail performance
Sharma, Arun - In: Journal of business research : JBR 54 (2001) 2, pp. 125-130
Persistent link: https://www.econbiz.de/10006724919