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~isPartOf:"Handbook of business-to-business marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing management : a quarterly business management publication of the American Marketing Association"
~isPartOf:"Research technology management : RTM"
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PERSPECTIVE: trends and driver...
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Handbook of business-to-business marketing
Marketing letters : a journal of research in marketing
Marketing management : a quarterly business management publication of the American Marketing Association
Research technology management : RTM
The journal of product innovation management : an internat. publication of the Product Development & Management Association
86
The journal of product innovation management : an international publication of the Product Development & Management Association
30
The journal of business forecasting : methods & systems
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of Product Innovation Management
6
Journal of business research : JBR
6
Business horizons
5
R & D management
5
Report / Marketing Science Institute
5
Creativity and innovation management
4
International journal of business innovation and research
4
Journal of Business Research
4
Research technology management
4
The PDMA handbook of new product development
4
The journal of business & industrial marketing
4
Business Horizons
3
Encyclopedia of technology and innovation management
3
Journal of Business & Industrial Marketing
3
Marketing Letters
3
EBL-Schweitzer
2
International Journal of Innovation Science
2
International journal of technology marketing : IJTMkt
2
Journal of Product & Brand Management
2
Journal of business logistics : JBL
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Long range planning : LRP ; international journal of strategic management
2
Marketing Science
2
Report / Marketing Science Institute / Marketing Science Institute
2
AMS review : official publication of the Academy of Marketing Science
1
British Journal of Management
1
Ebrary online
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European Journal of Innovation Management
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European Journal of Marketing
1
Handbook of global supply chain management
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Qualitative research methods for investigating business-to-business marketing questions
Griffin, Abbie
- In:
Handbook of business-to-business marketing
,
(pp. 659-679)
.
2012
Persistent link: https://www.econbiz.de/10009500109
Saved in:
2
Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.
;
Grewal, Rajdeep
;
Bowman, Douglas
;
Ding, Min
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
Saved in:
3
Serial innovators : how individuals create and deliver breakthrough innovations in mature firms
Vojak, Bruce A.
;
Price, Raymond L.
;
Griffin, Abbie
- In:
Research technology management : RTM
55
(
2012
)
6
,
pp. 42-48
Persistent link: https://www.econbiz.de/10009681950
Saved in:
4
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Saved in:
5
The influence of collaborative IT tools on NPD : high-performing NPD teams tend to use collaborative tools such as wikis and microblogs throughout the NPD process
Marion, Tucker J.
;
Reid, Mike
;
Hultink, Erik J.
; …
- In:
Research technology management : RTM
59
(
2016
)
2
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011458863
Saved in:
6
TURNING MARKETING RESEARCH HIGH-TECH - Marketing research needs a boost in image to be of help to technology companies.
Sultan, Fareena
;
Barczak, Gloria
- In:
Marketing management : a quarterly business management …
8
(
1999
)
4
,
pp. 25-30
Persistent link: https://www.econbiz.de/10007244066
Saved in:
7
Use or Lose - Is your company employing information technology in new-product development?
Barczak, Gloria
;
Sultan, Fareena
- In:
Marketing management : a quarterly business management …
15
(
2006
)
2
,
pp. 30-37
Persistent link: https://www.econbiz.de/10007225334
Saved in:
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