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~isPartOf:"Handbook of technology and innovation management"
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Handbook of technology and innovation management
Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Understanding customer needs
Bayus, Barry L.
- In:
Handbook of technology and innovation management
,
(pp. 115-141)
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2008
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