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~isPartOf:"Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Research"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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78
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17
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1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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Handel und Internationales Marketing / Retailing and International Marketing
Journal of retailing and consumer services
Research
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
6
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European journal of marketing : EJM
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... für Dummies
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Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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ECONIS (ZBW)
11
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1
Digitalisierung und
Kommunikation
: Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
2
Do airport staff helpfulness and communication generate behavioral loyalty in transfer passengers? : a conditional mediation analysis
Antwi, Collins Opoku
;
Fan, Chong-jun
;
Nataliia, …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012238323
Saved in:
3
Partizipative Werbekommunikation : zur Entstehung und Typologisierung kreativer Beteiligungsformen von Konsumenten an der Werbekommunikation
Apel, Juliane
-
2018
Persistent link: https://www.econbiz.de/10011866597
Saved in:
4
Kommunikationsverweigerung und -störung : Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung
Schloffer, Judith
-
2013
Persistent link: https://www.econbiz.de/10010193911
Saved in:
5
Examining the impact of service robot communication styles on customer intimacy following service failure
Park, Junsung
;
Yoo, Joon Woo
;
Cho, Youngju
;
Park, Heejun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014372639
Saved in:
6
Chatbots in retailers' customer communication: How to measure their acceptance?
Rese, Alexandra
;
Ganster, Lena
;
Baier, Daniel
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012390000
Saved in:
7
Managing loyalty program communications in the digital era : does culture matter?
Yang, Morgan X.
;
Zeng, Kevin J.
;
Chan, Haksin
;
Yu, Irina Y.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502701
Saved in:
8
Mobilität - Wirtschaft -
Kommunikation
: wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die
Kommunikation
verändert
Matrisciano, Sara
(
ed.
);
Hoffmann, Edgar
(
ed.
); …
-
Internationale und Interdisziplinäre Jahrestagung des …
-
2021
Persistent link: https://www.econbiz.de/10012304140
Saved in:
9
Evaluating the effect of corporate social responsibility communication on mobile telephone customers
Chomvilailuk, Rojanasak
;
Butcher, Ken
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 164-170
Persistent link: https://www.econbiz.de/10011598733
Saved in:
10
How frontline employees' communication styles affect consumers' willingness to interact : the boundary condition of emotional ability similarity
Yao, Qi
;
Kuai, Ling
;
Wang, Cheng Lu
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013366403
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