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~isPartOf:"Journal of marketing research : JMR"
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Handelsforschung
Journal of marketing research : JMR
The journal of brand management : an international journal
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The evolution of brands : from signals of quality to storehouses of trust
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1
Eliciting preference for complex products : a web-based upgrading method
Park, Young-hoon
;
Ding, Min
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 562-574
Persistent link: https://www.econbiz.de/10003770576
Saved in:
2
Is your product on the right side? : the "location effect" on perceived product heaviness and package evaluation
Deng, Xiaoyan
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 725-738
Persistent link: https://www.econbiz.de/10003926905
Saved in:
3
Benefits leader reversion : how a once-preferred product recaptures its standings
Carlson, Kurt A.
;
Meloy, Margaret G.
;
Lieb, Daniel
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 788-797
Persistent link: https://www.econbiz.de/10003927142
Saved in:
4
A conjoint approach for consumer- and firm-level brand valuation
Ferjani, Madiha
;
Jedidi, Kamel
;
Jagpal, Sharan
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 846-862
Persistent link: https://www.econbiz.de/10003927150
Saved in:
5
Shaping consumer imaginations : the role of self-focused attention in product evaluations
Hung, Iris W.
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 381-392
Persistent link: https://www.econbiz.de/10008988434
Saved in:
6
Estimating the value of brand-image associations : the role of general and specific brand image
Sonnier, Garrett
;
Ainslie, Andrew
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 518-531
Persistent link: https://www.econbiz.de/10009161355
Saved in:
7
The double-edged sword of signaling effectiveness : when salient cues curb postpurchase consumption
Zhu, Meng
;
Billeter, Darron M.
;
Inman, J. Jeffrey
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10009507252
Saved in:
8
Discovering how advertising grows sales and builds brands
Bruce, Norris I.
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
Saved in:
9
Mind-set metrics in market response models : an integrative approach
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 672-684
Persistent link: https://www.econbiz.de/10009235361
Saved in:
10
Der Wert von Handelsmarken : eine empirische Analyse
Sattler, Henrik
- In:
Handelsforschung
13
(
1998
),
pp. 433-450
Persistent link: https://www.econbiz.de/10001249972
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