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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Managerial disposition and front-end innovation success
Mohan, Mayoor; Voss, Kevin E.; Jiménez, Fernando R. - In: Journal of business research : JBR 70 (2017), pp. 193-201
Persistent link: https://www.econbiz.de/10011620415
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Innovation performance in new product development teams in China's technology ventures : the roleof behavioral integration dimensions and collective efficacy
Liu, Jingjiang; Chen, Jiyao; Tao, Yi - In: The journal of product innovation management : an … 32 (2015) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10010500824
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Does customer participation hurt new product development performance? : customer role, product newness, and conflict
Wang, Liwen; Jin, Jason Lu; Zhou, Kevin Zheng; Li, … - In: Journal of business research : JBR 109 (2020), pp. 246-259
Persistent link: https://www.econbiz.de/10012238058
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Sales-marketing encroachment effects on innovation
Keszey, Tamara; Biemans, Wim - In: Journal of business research : JBR 69 (2016) 9, pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241
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Leveraging internal resources and external business networks for new product success : a dynamic capabilities perspective
Zhang, Junfeng; Wu, Wei-ping - In: Industrial marketing management : the international … 61 (2017), pp. 170-181
Persistent link: https://www.econbiz.de/10011704345
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors
Woisetschläger, David; Hanning, Debra; Backhaus, Christof - In: Industrial marketing management : the international … 52 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011447498
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Contingent effects of managerial guanxi on new product development success
Cui, Nan; Wen, Na; Xu, Lan; Yao, Qin - In: Journal of business research : JBR 66 (2013) 12, pp. 2522-2528
Persistent link: https://www.econbiz.de/10010233148