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When the customer is stressed
Berry, Leonard L.; Davis, Scott W.; Wilmet, Jody - In: Harvard business review : HBR 93 (2015) 10, pp. 86-94
Persistent link: https://www.econbiz.de/10011372594
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The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric; Senior, John; Block, Nicholas - In: Harvard business review : HBR 94 (2016) 9, pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
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Are you undervaluing your customers? : it's time to start measuring and managing their worth
Markey, Rob - In: Harvard business review : HBR 98 (2020) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10012163231
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The B2B elements of value : how to measure : and deliver : what business customers want
Almquist, Eric; Cleghorn, Jamie; Sherer, Lori - In: Harvard business review : HBR 96 (2018) 2, pp. 72-81
Persistent link: https://www.econbiz.de/10011879544
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Why customer loyalty programs can backfire
Robertson, Thomas S.; Courtney, Paula - In: Harvard business review : HBR 99 (2021) 3, pp. 21-24
Persistent link: https://www.econbiz.de/10012627112
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"If you violate emotional trust, you might lose ther customer forever"
Whiteside, Janey (interviewee) - In: Harvard business review : HBR 99 (2021) 3, pp. 24-25
Persistent link: https://www.econbiz.de/10012627113
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Customer loyalty is overrated
Lafley, A . G.; Martin, Roger L. - In: Harvard business review : HBR 95 (2017) 1, pp. 47-54
Persistent link: https://www.econbiz.de/10011632644