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~isPartOf:"Health marketing quarterly"
~subject:"Advertising"
~subject:"Öffentlichkeitsarbeit"
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Advertising
Öffentlichkeitsarbeit
Werbung
49
Advertising effects
31
Werbewirkung
31
Arzneimittel
28
Pharmaceuticals
28
Direct marketing
25
Direktmarketing
25
Consumer behaviour
23
Konsumentenverhalten
23
Pharmaceutical industry
16
Pharmaindustrie
16
Internet marketing
6
Online-Marketing
6
Physicians
6
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6
advertising
5
prescription drugs
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4
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4
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direct-to-consumer advertising
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physicians
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prescription drug advertising
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Moser, H. R.
4
Aikin, Kathryn J.
3
Fogel, Joshua
3
Park, Jin Seong
3
Stevens, Robert E.
3
Betts, Kevin R.
2
Freeman, Gordon L.
2
Loudon, David
2
Sullivan, Helen W.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
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1
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1
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1
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1
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1
Bouslama, Heifa
1
Bradford, W. David
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Butt, Irfan
1
Champlin, Sara
1
Choi, Hojoon
1
Czeizler, Amalia
1
Dable, Rajani A.
1
Darrow, Jonathan J.
1
Dash, Sampada Kumar
1
Davey, Janet
1
Delbaere, Marjorie
1
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1
Foreman, Jeffrey R.
1
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1
Gambescia, Stephen F.
1
Garbarino, Ellen
1
Goodall, Stephen
1
Grover, Aditi
1
Guadagno, Marie
1
Hagenbuch, David
1
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Health marketing quarterly
Journal of advertising research
203
International journal of advertising : the review of marketing communications
192
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
157
Journal of business research : JBR
152
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
64
European journal of operational research : EJOR
63
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
54
NBER working paper series
54
Psychology & marketing
53
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
SpringerLink / Bücher
43
Journal of marketing
41
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
CESifo working papers
27
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
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ECONIS (ZBW)
49
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49
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1
An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David L.
; …
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
Saved in:
2
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
3
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
4
Give blood today or save lives tomorrow : matching decision and message construal level to maximize blood donation intentions
Czeizler, Amalia
;
Garbarino, Ellen
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011744218
Saved in:
5
It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra
;
Nan, Xiaoli
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
Saved in:
6
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
7
The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta
;
Weech-Maldonado, Robert
;
Bradford, W. David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10011584742
Saved in:
8
Targeting gender : a content analysis of alcohol advertising in magazines
Jung, A-Reum
;
Hovland, Roxanne W.
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 221-238
Persistent link: https://www.econbiz.de/10011584748
Saved in:
9
An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
Saved in:
10
Attributes used in hospital services' advertisements in a metropolitan newspaper's Sunday health section
Gambescia, Stephen F.
;
Zhong, Caichen
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012200117
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