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~isPartOf:"History of marketing thought ; Volume 1"
~subject:"Marketingtheorie"
~type_genre:"Book section"
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History of marketing thought ; Volume 1
History of marketing thought ; Volume 2
24
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
The impact of theory on representations of the consumer and the marketing organisation
15
Neue Herausforderungen an das Dienstleistungsmarketing
13
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
12
Handbook of marketing decision models
12
Critical marketing : defining the field
11
Expanding disciplinary space : on the potential of critical marketing
11
The evolution of nonprofit marketing
11
History of marketing thought ; Volume 3
9
The development of critical perspectives in marketing
8
Nonprofit marketing : sectoral applications
7
The marketing book
7
Handbook on ethics and marketing
6
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
6
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
6
Fundamentals of marketing research ; Vol. 6
5
Historical research in marketing management
5
The SAGE handbook of digital marketing
5
Theoretical and empirical perspectives in critical marketing studies
5
Artificial intelligence in marketing
4
Changing the course of marketing : alternative paradigms for widening marketing theory
4
Fundamentals of marketing research ; Vol. 1
4
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
4
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
4
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
4
Handbook of qualitative research methods in marketing
3
International marketing ; Vol. 1
3
Marketing
3
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
3
Qualitative Marktforschung : Konzepte - Methoden - Analysen
3
The nature and scope of marketing research
3
Theorien und Methoden der Betriebswirtschaft : Handbuch für Wissenschaftler und Studierende
3
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ECONIS (ZBW)
28
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1
The role of marketing in early theories of economic development
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643702
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2
Emerging macromarketing concepts : from Socrates to Alfred Marhall
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643703
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3
Some late nineteenth-century antecedents of marketing theory
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643709
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4
Marketing as production : the developments of a concept
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643713
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5
Appraisal of contributions to marketing thought by late nineteenth century liberal economists
Coolsen, F. G.
-
2008
Persistent link: https://www.econbiz.de/10003643732
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6
The first dialogue on macromarketing
Shaw, Eric H.
-
2008
Persistent link: https://www.econbiz.de/10003643735
Saved in:
7
The first decade of marketing literature
Converse, Paul D.
-
2008
Persistent link: https://www.econbiz.de/10003643741
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8
Influences on the development of marketing thought, 1900 - 1923
Bartels, Robert
-
2008
Persistent link: https://www.econbiz.de/10003643750
Saved in:
9
Early development of the philosophy of marketing thought
Jones, D. G. Brian
;
Monieson, David D.
-
2008
Persistent link: https://www.econbiz.de/10003643762
Saved in:
10
A history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
-
2008
Persistent link: https://www.econbiz.de/10003643768
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