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Banner advertisement and Web site congruity effects on consumer Web site perceptions
Newman, Eric J.; Jr, Donald E.Stem; Sprott, David E. - In: Industrial management & data systems 104 (2004) 3-4, pp. 273-285
Persistent link: https://www.econbiz.de/10008356865
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Banner advertisement and Web site congruity effects on consumer Web site perceptions
Newman, Eric J.; Jr, Donald E.Stem; Sprott, David E. - In: Industrial management & data systems 104 (2004) 3, pp. 273
Persistent link: https://www.econbiz.de/10008357058
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Adoption of Internet shopping: The role of consumer innovativeness
Citrin, Alka Varma; Sprott, David E.; Silverman, Steven N. - In: Industrial management & data systems 100 (2000) 7, pp. 294-300
Persistent link: https://www.econbiz.de/10008359806