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Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj - In: Industrial marketing management : the international … 90 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
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SMEs and artificial intelligence (AI) : antecedents and consequences of AI-based B2B practices
Baabdullah, Abdullah Mohammed; Alalwan, Ali Abdallah; … - In: Industrial marketing management : the international … 98 (2021), pp. 255-270
Persistent link: https://www.econbiz.de/10013206363
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Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Industrial marketing management : the international … 109 (2023), pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
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Gaining competitive advantage through artificial intelligence adoption
Rosa, Alvaro; Bento, Teresa; Pereira, Leandro; Costa, … - In: International journal of electronic business : IJEB 17 (2022) 4, pp. 386-406
Persistent link: https://www.econbiz.de/10014308905